Marketing director in retail company
- Wrocław
- Marketing
Job Description
We are seeking a dynamic and experienced Marketing Director to lead our marketing team and drive the overall marketing strategy for our company. The ideal candidate will have a proven track record of developing and implementing successful marketing campaigns, as well as a strong background in strategic planning and team leadership.
Key Responsibilities
1. Develop and implement comprehensive marketing strategies to increase brand awareness and drive customer acquisition. 2. Lead and mentor the marketing team, providing guidance and support to help them achieve their goals. 3. Analyze market trends and competitor activity to identify opportunities for growth and innovation. 4. Collaborate with cross-functional teams, including Sales, Product, and Finance, to align marketing efforts with overall business objectives. 5. Oversee the creation of marketing materials, including digital and print content, advertising campaigns, and promotional materials. 6. Monitor and report on the performance of marketing campaigns, using data to optimize strategies and achieve key performance indicators.
Skills & Experience
1. Bachelor's degree in Marketing, Business Administration, or related field. 2. Minimum of 5 years of experience in marketing, with at least 2 years in a leadership role. 3. In-depth knowledge of marketing principles and best practices. 4. Strong analytical skills and the ability to interpret data and insights to make strategic decisions. 5. Excellent communication and interpersonal skills. 6. Proven ability to manage and prioritize multiple projects and deadlines effectively.